Loud analyzes the channels most aligned with your brand
From brief to activation, Loud is built to help you plan, create, and execute audio and audiovisual campaigns that connect with real attention at scale.
WITHOUT LOUD INTELLIGENCE
Contextual targeting lacks depth and consistency, missing critical nuances.
Planning, creative, execution, and measurement operate in silos, making meaningful scale unattainable.
There is no standard that truly aligns ads with content.
OUR SOLUTION: CONTENT QUALITY SCORE
Tap into the technology of nonstop listening.
Each podcast receives a score out of 100 based on content affinity. This score is powered by the Content Quality Score, a proprietary scoring framework that generates new contextual signals operating across formats, audiences, and platforms, aligning each ad with the moments most likely to optimize attention—independently of IDs.
AI that transforms language.
Loud uses advanced language models and vectorization to measure the semantic distance between your ad and potential content, based on meaning, tone, and intent. Drawing on thousands of hours of content and millions of data points, Loud identifies not only the program or episode, but the specific moments where your message will resonate most.
Format and inventory agnostic
The Content Quality Score works wherever your audience is—across podcasts, radio, video, and more, both on the open web and within closed environments. Free from inventory bias, it focuses on what works best for your brand.
Connect the details with the big picture.
Themes, Meanings, and Narrative
Maps both explicit and inferred content to understand what it is about.
Emotion, Sentiment, and Values
Analyzes tone and emotional framing to understand its stance and how it makes the audience feel.
Pain Points and Purpose
Identifies what the content is trying to solve or explore, and whether your ad offers a meaningful connection or solution.
What the Content Quality Score delivers
A consistent score
that shows how well the content aligns with your unique message.
A ranking of content and channels
for your ads, alongside estimated reach, to support smarter planning and execution.
Transparent, shareable reports
that break down each score and help inform the planning of future campaigns.
Rethink your investment with Loud
Loud makes it easy to plan, activate and scale intelligent audio and audiovisual campaigns.
